Before I conclude this paper there is just one more aspect of the industry I would like to discuss,
that is the travel industry. The reason I am interested in this industry is because ecommerce technology
had dramatically changed the travel industry. It has introduced a new type of company �the online travel agency�.
What interested me with the travel industry is the way the industry changed and I asked the question was there
a real need to change. Well the travel industry is now diversified into multiple products.
The information is available to customers when ever they need it. For example a customer can book a flight to New York,
book a train ticket, a hotel room, flowers and chocolates on arrival without leaving the desk at which they sit at.
This makes traditional travel agencies a struggle. In order to compete with competitors in this field and also
to keep up to date with the new economy travel agencies had no choice as to change from the traditional model to
the new model of the online travel agency. What people want from companies in this economy people expect to get,
which is a fast effective, high quality, reasonable price of products and services.
